Posts Tagged 'social networking'

Social Networking: NOT Just Social Anymore!

If you want to keep in touch with old friends and aunt Nellie you can friend them or tweet them, BUT, if you own a business, Networking ain’t just social, it’s mandatory. Communications is a-changin’ (see this article which has a better explanation then I can give you!)

We’ve all heard about Facebook, Twitter, LinkedIn, and WordPress for blogs among many other ways to communicate. How about Google+ and social media platforms like Twylah, Klout, and so many more flying into our lives? They are coming, and coming faster then we’d like to believe. If you aren’t on board now, and learning more every day, how will you keep up? The pace is frenetic and there is a lot to know.

The days of “surfing the web” are over. It’s now “join in the revolution or “get left in the attic with grandma’s trunk.” Your business can start off slowly with some basic applications and programs like Facebook’s business pages and LinkedIn for your personal networking, but whatever you do, DO SOMETHING! Hire a kid to get you up and running, research what your competitors are doing, take courses through your trade associations, work with a consultant to get you going, and lots more you can do. Above all, hire someone to be the voice of your company via all of the tools that you choose to get involved in. Ideally, it should be the owner doing the writing because personality clearly comes through when doing this stuff.

Any other thoughts or ideas you’d like to add for our readers? What is working for you? Who is using Google+ and how would you rate it against Facebook?

As my drill sergeant used to say at 4 am when he was clanging his trash barrel cover in the darkened barracks, “Up and at em, boys! Up and at em!”

Steve Linsky
Marketing and Sales Specialist
Green Initiatives Coordinator
Past HR Director at National Lumber
National Recruiting Manager at Wickes Lumber

Contractors: Why Twitter or Facebook?

Question? Are we only talking to each other on Twitter? Does Facebook only keep you in contact with your own unique group? In essence, what do you as a business person get out of the effort? My initial list of reasons to be on social networking sites is below…

1. Connect in a personal way with present, former and hopefully future clients.
2. Social networking offers an opportunity to promote and collect ideas and opportunities.
3. It lets you see what others in your industry are doing.
4. People like to do business with people they know. Do Facebook and Twitter contacts view us as People They Know?
5. Does it really open up a window of opportunity? Or is it just something to cater to our egos and social instincts?

What do you think? Are you in fact getting any leads or business from your efforts? Or is it more for fun and incoming ideas and relationship building? Comments welcomed!

Steve Linsky
Marketing and Sales Specialist
Green Initiatives Coordinator
National Lumber

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